Author: mikeadmin

How to Correctly Use Negative Keywords in Google Ads

Google Ads

If you’re using broad match keyword types, having a negative keyword strategy is essential to an efficient campaign.

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Testing How and When Tags Fire in Google Tag Manager

Google Tag Manager

Testing your tags and triggers through GTM's 'Preview mode' is a great way to iron out any kinks with your setup....

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Building & Targeting Audiences From Google Analytics

Google Analytics, Trending

If you’re interested in a specific type of audience targeting within Google Ads, the easiest and most efficient way to do it is by...

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Basics of Google Tag Manager and Why You Need It

Google Tag Manager, Trending

Google Tag Manager can propel your business to the next level when it comes to tag/pixel implementation.

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Understanding Google Ads Keyword Match Types

Google Ads, Trending

The keyword match types that are often available in several keyword based ad platforms are surprisingly overlooked by many, but in actual...

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How to correctly set up a Google Ads paid search campaign

Google Ads, Trending

If you’re just starting out in dabbling with paid advertising, paid search advertising is often the best first step and an ideal way to...

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